How U.S. Beverage Brands are Responding to Health Concerns

Image
Cofounders Greg Sewitz and Gabi Lewis met in college and founded Magic Spoon in 2019. They started out as a direct-to-consumer company, successfully capturing over a million consumers through their clever internet strategy before moving into retail. They have subsequently expanded to Amazon, Target, Walmart, Albertsons/Safeway, Sprouts, and other retailers. They have also raised more than $100 million in capital from celebrity investors such as Shakira, Halsey, The Chainsmokers, Amy Schumer, and Odell Beckham Jr. More for you. The Fed has cut interest rates for the first time in four years, and here's what that means for you. Samsung's new update surprises Galaxy users—and it changes everything. iOS 18: Apple Just Gave iPhone Users 33 Reasons to Upgrade Now Gabi Lewis previously cofounded Exo, which pioneered insect protein as a sustainable food source. "There were a couple things I knew for certain when I was young: that I had a lot of ideas, and that I loved food,"
Post a Comment

The Role of Local Sourcing in U.S. Food & Beverage Success

The start of the new FIM Women's Circuit Racing World Championship (WorldWCR), which is backed by Dorna, is a big deal for female riders. From a business point of view, this piece will talk about what the new series and more women racing means and how brands can get ahead of the trend. When the WorldWCR starts in Misano in the middle of June, it will be a big step forward for women to race at the highest level of road racing. It gives the sport, its main players, riders, and brands connected to it a chance to get more women around the world to ride motorbikes.

24 people riding Yamahas and Pirellis.



As part of the competition, riders will compete on Yamaha R7 bikes with Pirelli tires at six rounds in 2024. These will take place at Donington Park, Portimão, Balaton Park, Cremona, and Jerez. You can watch all of the races live and for free on YouTube.Riders from 18 countries have signed up, including those from Australia, China, Colombia, France, Germany, Italy, Japan, Mexico, South Africa, Spain, the UK, and the USA.The competitors are from all over the world, and the championship has a huge amount of promise. This is especially true now that Liberty Media is about to buy Dorna and have said nice things about how important the WorldWCR could be in their plans to grow the sport.WorldWCR is a part of a bigger plan by Dorna.This insightful article by Octagon about the chances for brands now that Liberty Media owns MotoGP and Dorna is out there doesn't just talk about the WorldWCR, but it's great reading for any brand manager thinking about working with a sport.We've talked about similar topics on the Motorcycle Marketing blog before, like how to get the most out of your support in racing and how racing can help your company's marketing.The official Dorna ad for the new series says, "The WorldWCR breaks stereotypes, increases representation, and inspires the next generation as a space for women in professional racing." It sets up a new stage where talent can shine and breaks down barriers, honoring skill and desire.

A good amount of "white space" for support.



Already, Yamaha and Pirelli have shown their support by taking part from the start, but the competition does not yet have a title sponsor. Many of the teams that are competing are still looking for sponsors, backers, and approved suppliers. This gives brands that want to get noticed early chances to do so.One of the favorites for the WorldWCR trophy in its first season is Ana Carrasco, the 2018 WorldSSP300 Champion. She is the only woman to have won a World Championship title while racing against men.She said to worldsbk.com, "The Championship is a great idea, and it's important that Dorna and the FIM work to help all female riders." We're not many, and we need help. It was also important for me to be in this Championship because, for the first time ever, everyone is trying to push the women riders. I'm one of the best female riders in the world, so I think this is a good year for me to try to make it to the Championship.She is already a star in her own right, and younger female riders all over the world look up to her. She is also a Monster athlete. Even though she works with Alpinestars, Arai, and a few other small names from Spain and Italy, she may still not be getting enough attention from bigger companies, even though she has a great chance to win the first WorldWCR.Who will likely be in the running in the first seasonThen, who are Carrasco's competitors and other people who want to win the title? Our job as racing journalists is to tell that story. The people here at Motorcycle Marketing will also be working on it because we'll be writing profiles and talks with the riders on the 2024 WorldWCR grid for the website.

Maria Herrera, a talented rider who regularly scores points in Moto3.



WorldSSP and works as an ambassador for brands like Airoh, Alpinestars, DHL, Oakley, and Trek, will be a part of the competition. Herrera is a star and has the skills to fight her fellow countrywoman Carrasco.In addition, the pre-season test at Cremona showed which women will be the fastest and most likely to win. Roberta Ponziani, Sara Sanchez, and Beatriz Neila were all fast, but Tayla Relph of Australia made history by being the fastest woman in the first-ever WorldWCR test practice.Then Relph told worldsbk.com, "There aren't enough women in Australia; we do race against the men." As a child, I didn't have many riding role models, so if I can get one more woman in Australia to join the sport, I'll consider it a World Championship.
That quote says it all about how positive people feel about the WorldWCR and how great of a chance it is for businesses to work with the title, teams, and riders.Where else do female riders do really well?The FIM E-Xplorer World Cup, which is not a World Championship road race, is now in its second season. It encourages sustainability by having mixed teams race electric dirt bikes in famous places. Some of the brands that are involved are Honda, Stark Future, and Seven. Female riders compete with male peers. There are a lot of strong national MX championships around the world. The FIM Women's Motocross World Championship, which started in 2005, has created off-road superstars like Courtney Duncan and Kiara Fontanesi.

Comments

Post a Comment

Popular posts from this blog

How Non-US Citizens Can Successfully Launch a Business in the US

Image
My language barriers and cultural differences lowkey affect how I vibe with the locals, ya know  Latvians are hella polite, courteous, lowkey and friendly with their squad and fam only. But they're not very outgoing when dealing with outsiders, ya know? I'm not vibing with the whole closeness thing when it comes to Scottish peeps, ya know? They seem chill and all, but they don't really vibe with my feelings 'cause of our cultural diff and language barriers. These diffs can also make me seem unfriendly towards local peeps. Aleksis, who was totally vibin' with the whole social scene and local life, got straight up dissed by some local. Not everyone vibed with adjusting to a new culture like Vadimas, Boris, Gracja, Cezar, and Alina did, ya know? Vadimas - this Lithuanian dude, like, spilled the tea on how he formed mad tight bonds and became homies with peeps in his hood: When I first pulled up, I met a few Scottish peeps in my hood. Later I met peeps from Bulgaria, Ir
Read more

Crossing Borders: Opening a US Company as a Foreign Entrepreneur

Image
The farmer hooks us up with a sick crib and other lit perks like a fridge, TV, and radio.    The accommodation is totally chill for us and we're stoked about it. I believe it's totally possible to achieve goals against all the odds, but like, there might be some hiccups along the way and you can't expect to always come out on top against all those problems, ya know? Irena, like, totally tried to snag a council flat to shack up with her BF for the long haul, and she was all like: I applied for a council flat in my fave area that's hella close to my job but the wait times were mad long. OMG, like after waiting forever, I was finally assigned this spot in the city that's, like, not really popular and has, like, a lot of racism and anti-social stuff going on. Ugh, so not cool. I totally prioritized based on my hustle in that zone, but I heard the locals got mad preferences over us. I totally ghosted that application. Because like, all those rules, regulations, criteria,
Read more

Can You Start a Business in the US as a Non-Citizen? Absolutely!

Image
But, like, it's completely decided that the Dundee CAB database will be used to track down and find people for interviews, you know?  Yo, it's critical to note that an increasing number of migrants are contacting the Advice Bureau in Scotland for assistance in obtaining in-work benefits and ensuring that their wages are properly paid. Using the CAB database will allow me to flex on those who do not meet the criteria for inclusion, such as those who are not even listed in the CAB database.  CAB provides free, confidential, and unbiased advice to everyone, regardless of race, gender, disability, sexual orientation, or nationality. They're all about ensuring that people don't suffer because they don't know their rights, are unaware of available services, or are unable to advocate for themselves. It's like this totally awesome organization of trained people and volunteers who give you all the details on government policies and offer advice on any personal, financial
Read more

Search This Blog