How U.S. Beverage Brands are Responding to Health Concerns

Cofounders Greg Sewitz and Gabi Lewis met in college and founded Magic Spoon in 2019. They started out as a direct-to-consumer company, successfully capturing over a million consumers through their clever internet strategy before moving into retail. They have subsequently expanded to Amazon, Target, Walmart, Albertsons/Safeway, Sprouts, and other retailers. They have also raised more than $100 million in capital from celebrity investors such as Shakira, Halsey, The Chainsmokers, Amy Schumer, and Odell Beckham Jr. More for you. The Fed has cut interest rates for the first time in four years, and here's what that means for you. Samsung's new update surprises Galaxy users—and it changes everything. iOS 18: Apple Just Gave iPhone Users 33 Reasons to Upgrade Now Gabi Lewis previously cofounded Exo, which pioneered insect protein as a sustainable food source. "There were a couple things I knew for certain when I was young: that I had a lot of ideas, and that I loved food," he told me in an exclusive interview. "I was motivated by travel, experiencing new meals, meeting new people, and attempting new things. As I grew older, I realized I wanted to be a food entrepreneur, creating something that powered people in a manner that no one else had.

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Email Address: Sign Up. By signing up, you accept our Terms of Service and recognize our Privacy Statement. Forbes is protected by reCAPTCHA, and Google's Privacy Policy and Terms of Service apply. Lewis describes one of the most difficult aspects of running a venture-backed organization is the constant need to expand, improve, and consider the next move. But that's also what makes it worthwhile for him. "With Magic Spoon, I knew we had a good idea and a strong foundation for a business." It's been incredible to see people get enthused about the product we made!" Lewis now understands the importance of establishing a solid team. "You can have a brilliant idea for a product, but it will only be as strong as the people behind it," he says. "There will always be long work hours, challenging conversations, and hurdles to jump through when it comes to building something meaningful, but knowing that I come into the office to work with such great thought partners is immensely rewarding." One of Magic Spoon's core beliefs is "Don't be afraid to spill a little milk," which is clearly a cereal reference. Lewis believes it is a wonderful perspective to have, especially when considering starting something new. "You must be willing to take a risk." If you have a big concept, it's probably worth pursuing, even if some milk gets spilled along the way. Making mistakes and dealing with the unexpected can lead to significant growth."

Schwarznegger and Shriver from MOSH.

Patrick Schwarzenegger and Maria Shriver are the son-mother team behind MOSH.MOSH 2. Mosh. Maria Shriver and Patrick Schwarzenegger are the mother-son duo behind MOSH, which produces no-sugar protein bars fortified with seven brain-boosting ingredients. When the brand launched during Covid, it sold out of six months' worth of product in the first week. Not only are the bars good for your health, but funds from each purchase go to the Women's Alzheimer's Movement, a non-profit Shriver formed to support gender-based brain health research. "Everyone can be an architect of change and move humanity forward, especially when it comes to women's and brain health," Shriver told me in an exclusive interview. "Whether it's the information we consume about these topics, the medical research being conducted, or the food we eat to care for ourselves, my life's work is driven by a simple goal: storytelling can alter people's lives. For me, MOSH represents the culmination of a career of advocacy and journalism. I've been around the country, listening to folks tell me their experiences, where and how they need assistance." Shriver got active in Alzheimer's when her father was diagnosed with the condition in 2003. In 2010, she revealed that two-thirds of Alzheimer's sufferers are female.

Soon after, she launched the Women's Alzheimer's Movement (WAM).

Shriver raised concerns about women's health research with First Lady Jill Biden in 2023, resulting in the establishment of the first-ever White House Initiative on Women's Health Research. "Our goal is to fundamentally transform how the federal government approaches and funds women's health research, and usher in the next generation of discoveries in women's health so that women will be armed with the research they need to live and age in good health," Shriver elaborates. According to Shriver, MOSH makes it simple for everyone who needs a snack on the run to keep brain health at the forefront. The company's goals include developing brain-healthy goods, funding brain health research, and assisting in the discovery of a cure for Alzheimer's. Shriver advises prospective entrepreneurs: "Bet on yourself. Just keep going. There will be days when you believe it is over. When you think you don't have the money, the resources, or the team, all you have to do is wake up and do it again tomorrow. It hasn't gotten any easier, but I have a very clear vision, as does everyone on the team. I'm extremely fortunate and appreciative that my son accomplished this with me. "I couldn't have done it on my own."