Automating Webinars to Market Your Online Course

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With managing dualities as a central theme to overcome tensions at the level of these activities, the findings show that three fundamental practices managing visibility, managing individuals's and managing position's respective set of speci!c activities represent the pillars of top managers' personal branding process. Over four career phases that is, "beginner,"  professional," "manager," "top manager the effect of each essential practice for the development of a personal brand differs. Although the "what" and "how" questions on the evolution of top managers' personal brands could already be addressed in pertinent material and as a tool of managerial practice throughout time, two crucial elements remained  unresolved and inspired additional research subquestues. First of all, the top managers examined revealed that the he-dissertati can both help and damage them in their current role and during their personal branding pr
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Multicultural Advertising Campaigns That Made an Impact in the USA

shown or featured on their page/website, Sarma et al., 2012 Advertisers pay under PPC when a visitor clicks on their advertisement (Clarke, 2008). An development of the PPC model is a new day cost per action (CPA) or price per action (PPA) model. According to Cudmore et al. (2009), this competing CPA model operates based on any action the visitor takes; instead of paying for a click on the advertisement, the advertiser pays only if the visitor performs some 

legitimate action, like making a purchase of a good or service, or registering for updates, and so on. The pay per call (PPC) model is another variation whereby the marketer only owes money should a customer call them following an Internet form (Dellarocas, 2012).Along with the website and price at which that good or service can be purchased online, PPC 

benefits web publisher or search engine displaying advertisements (Google), advertiser who has been successful in attracting consumer attention, and consumers who find what they search for on the internet.Benefits and DrawbacksPPC is recognized as not only a successful kind of advertising but also among the most widely used performance-oriented 

Advertising When an Internet user 

searches keywords, the search results that show up over numerous pages are known as organic results; PPC oriented ads linked to those keywords show up at different sides of the result page. Liu et al. (2010) credit PPC marketing's success on tracking statistics suadvertisers at the start to position their ads. Among the additional benefits of using PPC (TKG, 2014) they point out improved control over money, rapid gratification, keywords 

tracking, exposure and localized visibility.The last bits of this section will combine some of the flaws of PPC. Click fraud, sometimes known as hit inflation assault, is the problem whereby a human involvement or automated script/program is present to fraudulately create clicks on adverts. For the web publisher, this is done for income generation with every click; the clicker is not interested in the commercial being shown (Knight, 2005; Metwally et al., 2007). 

According to literature, click fraud is an assumed weakness and a well-known disadvantage of using PPC advertising (Cudmore et al., 2009). A 2005 New York Times story by Ives (2005) details the employment of programs called clickbots/hitbots that produce invalid clicks on an advertisement; they also show the involvement of angry employees who purposefully commit click fraud to drain the advertising budget of their employer. Another restriction is the location 

Of adverts it has been noted that

good placement on a webpage (top of the page) will get the advertiser almost immediately recognized, but poor placement can leave the advertisement easily overlooked (Eaton and Kenyon, 2014). Furthermore, not every click will result in a real sale; hence, companies must devote time in identifying the few keywords that will be the proportion of sales from those clicks. This will help to guarantee efficient advertising. They say that sukeyword auctions. 

Nunan and Knox (2011) credit PPC advertising's growing appeal to help advertisers better manage their money.As Sobusta (2008) points out, the most obvious benefit of running PPC is that, if they chose one of its keywords, the web user viewing a PPC campaign on their search result page is already interested in the advertisement being shown. This past interest raises the possibility of that online user showing interest in purchasing the good or service 

that the PPC campaign features. According to Eaton and Kenyon (2014), such PPC ads on a result page are significantly less common than the natural results, hence their odds of grabbing the sight of the online user are higher, which subsequently increases the possibilities of the advertiser drawing a click.Eaton and Kenyon (2014) also consider the prospect of localizing PPC advertising as another advantage. Using PPC allows a company to choose to 

Promote in the area most likely

to find their customers rather than internationally. Globally, a company is definitely more likely to draw more clicks when marketed; nevertheless, if a company is localized and cannot serve customers everywhere, they can choose to localize their ads for only the most possible consumer group. Advertising to fewer geographical areas reduces the exposure of the advertisement, attracts less clicks, hence less money paid to the online publisher or search 

engine showing the advertisement.Usually, an online article lists five benefits of PPC: its ability to launch the advertisement to a targeted traffic at a fast pace; its ability to help expand and highly improve online visibility; its scheduling capability, allowing ads to be featured during particular periods in certain locations; its ability to allow low risk keyword and landing 

page testing; and easy management of costs and conversions maximizing the returns on made investments (Ldesanctis, 2013). According to another article, site publishers do not charge vital information can greatly help advertisers and marketers to better develop their advertising campaigns, and get more control over Cross-cultural competence is paramount in building trust and fostering effective communication in the global business arena. Trust is the 

Conclusion

foundation of successful business relationships, and understanding and respecting cultural norms contribute significantly to establishing this trust. Effective cross-cultural communication goes beyond language proficiency; it involves understanding non-verbal cues, cultural nuances, and communication styles prevalent in different regions. In global business, where interactions span various cultures, cross-cultural competence ensures that communication is 

clear, respectful, and devoid of unintended misunderstandings. Businesses with high cross-cultural competence navigate diverse markets with agility, building rapport and trust with partners, clients, and stakeholders from different cultural backgrounds (Abdellatif, 2022, Kampermann, et. al., 2021, Steers, Osland & Szkudlarek, 2023). Cross-cultural competence is a catalyst for leveraging diversity to drive innovation and creativity. Organizations that 

embrace and cultivate a diverse workforce capitalize on the unique perspectives and experiences brought by individuals from different cultures. This diversity becomes a wellspring of creativity, leading to innovative solutions and approaches that cater to a global audience. Innovation thrives in environments where cross-cultural competence is embedded in the organizational culture. Global companies with cross-culturally competent leadership and 

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