Automating Webinars to Market Your Online Course
With managing dualities as a central theme to overcome tensions at the level of these activities, the findings show that three fundamental practices managing visibility, managing individuals's and managing position's respective set of speci!c activities represent the pillars of top managers' personal branding process. Over four career phases that is, "beginner," professional," "manager," "top manager the effect of each essential practice for the development of a personal brand differs. Although the "what" and "how" questions on the evolution of top managers' personal brands could already be addressed in pertinent material and as a tool of managerial practice throughout time, two crucial elements remained unresolved and inspired additional research subquestues. First of all, the top managers examined revealed that the he-dissertati can both help and damage them in their current role and during their personal branding pr...